![]() Streaming services such as Netflix and Disney troll their own shows and movies, and sometimes, their audience. Meme marketing, where brands use memes to attract attention and create awareness, has also become popular. ![]() It has even been relied on heavily by political parties and big corporates. They can be designed to reach out to a specific target audience, as a result of which, over time, memes have moved from the realm of entertainment to activism. Its popularity, thanks to the internet, can be attributed as one of the reasons for its sudden growth as a career opportunity in the corporate sphere. It also helps in raising discussions about taboo topics, all through humour that’s what makes memes so special,” he says. These memes keep me updated, helps me start conversations. “No other communication takes place in the group. Subhash NK, student at Dayananda Sagar University, is part of a WhatsApp group that is solely dedicated to sharing memes. However, today, memes have become a form of communication. The term was coined as a cultural equivalent of a gene - anything that gets passed on from one person to another, that could be the basis for an evolutionary process. In 1979, Richard Dawkins used the word ‘meme’ for the first time, in his book ‘The Selfish Gene’. ![]() And, a rewarding one at that- the production house Viacom and the University of Houston are some of the big names who were looking for meme and content creators. Surprisingly enough, meme-creation is a full-time job. Typing in the word ‘memes’ on job search platforms such as Indeed and Linkedin will lead one to a list, up to 73 openings long.
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